Social Media Research - Wave 3

Universal Mccann International Social Media Research Wave 3

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I recommend this slide show research presentation for any interested in social media "online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content."

It's the third Universal Mccann global study into the impacts of digital media and technology - 17,000 active internet users from 29 countries were surveyed.

The study encompasses the key platforms: blogging, microblogging, RSS, widgets, social networking, chat rooms, message boards, podcasts, video and photo sharing.

... a rich tub of interesting facts, observations, trends, summaries and recommendations - which concludes with the idea that social media "has to be considered for all advertisers, marketers and content producers as a core part of their communications" p.76